Steel&Barnett

For Steel & Barnett, we produced a fully custom company video designed to clearly communicate the brand’s story, values, and craftsmanship. The goal was to create an informative yet engaging film that could be used as a powerful sales and communication tool. To capture every aspect of the brand, the production was spread across four separate shoots. We started with a studio shoot focused entirely on the jewelry itself, highlighting the details, materials, and presentation options. This was complemented by an on-location shoot at the Steel & Barnett office, offering insight into the team and daily brand experience. To showcase the production process, we coordinated a shoot in Hong Kong by sourcing and directing a local videographer, ensuring the footage aligned seamlessly with the rest of the production. A dedicated campaign shoot was also included to capture lifestyle and in-use visuals, enriching the video with dynamic and relatable content. The final video was distributed to clients via PixieCards and quickly proved its value. After sending out over 500 cards, Steel & Barnett achieved a positive return on investment and is continuing the campaign by distributing more cards to turn clients into long-term brand ambassadors. To support their international audience, the company video was delivered in three voice-over versions: UK English, US English, and German—ensuring consistent messaging across multiple markets.